Written by chris


To Blog Is to Be... How Blogging Can Benefit Your Business

Sometimes the stuff we know we should be doing is the stuff that we rarely get round to doing:

  • Learning more about a country’s language prior to visiting
  • Pickling and curing vegetables to give as gifts at Christmas
  • Exercising or stretching every morning for just 15 minutes

In theory, i.e. when we’re sitting comfortably in the pub, all of the above should be fairly achievable. Hey, not only should they be achievable but they should also be rather fun too, right? So why is it that we never actually get round to doing them?

Blogging is exactly the same. However, unlike pickling onions, learning languages and dealing out a daily dose of endorphins, blogging can be extremely beneficial to your online business.

One way to ensure your blog is never pushed to the back of your ‘things to do’ list is to employ the services of a website design agency, such as TKStarley. As a full-service web agency, TKStarley know the benefits of blogging. They understand that to have a complete website you need to have an interesting blog that not only appeals to humans but also to search engines too.

If you’d like to know more about the benefits of blogging then feel free to get in touch with TKStarley today. Alternatively, read on – and don’t forget to write!

Blogging is beneficial for search engine optimisation (SEO)

Having a well-written blog on your website provides your visitors with original and current content which is a welcome feature with regards to search engine optimisation. Google et al want to offer users the best experience possible, which can be recorded in positive feedback, length of visit and the quality of the blog’s copy, video or photographic content.

A good blog will drive traffic to your website

When you have a website then you want to receive as many interested parties as possible. A blog enables you to attract new and existing visitors to your site (commonly known as traffic). Not only will more traffic be seen favourably by search engines but it will also increase your chances of converting your visitors (e.g. by making an online sale). Top tip: provide links to your latest blog post via social media as a great means of driving traffic to your website.

You can become an authoritative industry voice via your blog

Blogging is a great way to keep yourself updated with the latest industry news and events which may be of interest to both your business and your clients. By doing regular research online and via trade publications you’ll not only be keeping yourself in the know but you’ll also be assisting your customers too. This will increase your standing within your field and eventually make you stand out as an authoritative voice and ‘go to’ source of information.

A well-written blog invites feedback and develops relationships

Blog posts should invite contributions in the form of comments, likes and shares. This sort of open channel of communication is invaluable for business owners as it allows feedback from the people who are most important: the customers. Building relationships, cementing loyalty and gaining respect are all further reasons why having a blog on your site will help to boost your business.

Your blog will add value to your website

There’s nothing worse than having a website that’s just been left to gather dust. Users want to know that on a return visit to a site they’ll be met with something new. By keeping your blog up-to-date, you’ll be creating a reason for your customers to keep coming back for more and in so doing you’ll be adding value to your site through your current and fresh content.

Brand identity and tone of voice can be developed through your blog posts

Where better to express yourself and your business than via your blog? Regular blog posts allow you to promote your brand’s personality and character as well as helping to create a tone of voice that can be easily identifiable as your own. Serious and knowledgeable or fun and funky, whichever way you want your brand to be perceived, a blog gives you the opportunity to communicate what you’re all about.

If you’re interested in starting your own blog then just a few minutes each day will be all that’s required to put the blocks in place.

Of course, this can be much easier said than done.

Allowing a full-service website design agency like TKStarley to take over your blog posting is a great way to ensure your site receives all the benefits of blogging with none of the hassle, so all that’s left for you to do is worry about your pickling.

Now, where did I leave those empty jam jars?

More about the author: Chris Owen is a freelance copywriter specialising in digital marketing and creative content.