Chris Owen

Written by Chris Owen

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Why You Should Invest in Your Website

At first glance, having a website is a bit like being responsible for a house plant. The more you nurture and look after it then the more it grows, right? When friends pop round for a visit then they may well pay attention to how well your plant is doing. “Oh, what lovely flowers!” they may say, or “Wow, hasn’t that plant shot up!”, for which you can bask in the glory that’s been attributed simply by placing the plant in a semi-shaded area, watering twice a week and whispering the occasional motivational incantation.

Just like house plants, websites need the right amount of care and attention to complete the growth from seed to flower. However, unlike their green sprouting counterparts, they can’t always be found quite so easily.

Friends may well visit your website and comment on how pleasant it looks if you’ve provided them with strict instructions as to how to get there i.e. the uniform resource locator or URL, if you prefer. Just don’t expect them to come across it by accident or when sitting in your living room.

As much as we’d like to believe that all that’s required to own a flourishing website is a healthy dose of tender loving care and bags of patience, things might be slightly further from the truth.

Amateur gardener metaphors aside, websites require expertise to help them survive and thrive on a global playing field. Yes, we can give them our undivided attention. Yes, there are plenty of self-help guides out there. But can you really be sure that all of that time and effort is being utilised in the best way possible?

Your website should be one of the fundamental reasons why your business is successful, which is why investing in a professional website design company like TKStarley should be first and foremost on your marketing shopping list.

Employing an expert to ensure your site looks, acts and attracts, in exactly the way your key customers would expect, is crucial for helping grow your business in order to see tangible results.

Finding someone to help your website couldn’t be easier, with all manner of Monty Dons plying their trade online. Award winning web design agencies, such as TKStarley, are an excellent place to start. Not only are they friendly and professional but they’re affordable too which is why you can rest assured that your site will be handled with only the softest pair of digital gardening gloves.

If you’re searching for more reasons as to why employing a professional outfit to grow and tend your site is definitely worthwhile then please continue reading. However, if you’re confident that you’re able to provide the right balance of time, expertise and resources then we bid you the very best of luck for the harvest.

Investing in your website enables you to stay ahead of the competition

If you’re not employing a professional website design company then you can rest assured that your competition is. Your website can make all the difference when it comes to outperforming a like-for-like company online. The time, involvement and skills required to keep a website in tip top condition can be bottomless; however, by employing an agency, you’ll be able to get on with what you do best safe in the knowledge that your site is outperforming the competition.

Your website needs investment to boost your brand

As much as we’d all like to build and design our own site, often this is a task that’s best left to the pros. Colour schemes, content and technical knowledge can’t be learned overnight and if you want a site that represents your brand’s identity then do yourself a favour and find a website design company who can get the job done properly. Your brand is your business and your website should communicate this just as strongly as you can yourself.

Make sure your UX is tip top with a little investment in your site

If we have a bad experience then we tend not to go back for a second bite. This is totally true of websites; if you had difficulty navigating, purchasing or viewing something online then the chances are that you’re probably going to search elsewhere in the future. A user’s first, second and continuous experience of your website makes all the difference between a negative image of your company or a loyal customer. Employing a professional web design company enables your target audience to have the best experience possible every time they visit your site.

Everyone should feel proud of their website

Having a website should be your chance to show it off to your friends just as readily as you would ask them round to see your flowering Anthurium (apologies, last gardening reference). You should be able to proudly announce that your site represents you, your family and your business, which is why it’s performing so well and looks so darn snazzy. Taking pride in everything that we do is essential for presenting ourselves in the best possible light. Successful websites are just another example of a good job well done and this only comes from investment in expert knowledge.

There’s no point in having a website if no one ever sees it

From Ask and Bing to Google and Yahoo, the alphabet of search engines never ceases to frighten and inspire in equal measures. Getting your website seen by the right people should be your primary vocation when it comes to doing business online. By employing a professional web design agency you’re not only ensuring that you feature highly in search engine rankings but you’re also able to give your visitors the best experience possible.

If you’re still scratching your head when it comes to employing the services of a website design company then just ask yourself the following:

  • Are you proud of your current site?
  • Does your site reflect your brand message?
  • Have you received positive feedback from your visitors?
  • Do you rank higher in the search engines than your competitors?

If you answered no to any of the above then it’s about time you turned things around by investing in a web design agency to help your site begin to blossom this summer. Why not contact TKStarley today?

*More about the author: Chris Owen is a freelance copywriterspecialising in digital marketing and creative content. *