Chris Owen

Written by Chris Owen

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Which eCommerce Platform Best Suits Your Website?

If you want to sell your products and services online, finding the right ecommerce platform is just as crucial as knowing your target audience.

Adding an ecommerce platform at the website design stage will often appeal to new starters. Like many web design agencies, TKStarley will provide this option from the outset, as well as offering equally beneficial online shopping alternatives to already existing website owners.

Basically, there are four options to think about when selling online:

Option one: use a third party to sell your stuff, such as Amazon or E-Bay.

*Option two: *embed sales buttons, a shopping cart and check out facility onto your current site.

*Option three: *fully integrate an online shop onto your current website.

*Option four: *create a unique and personalised ecommerce website from scratch.

Whichever of the above options you choose to take, it always pays to ask the advice of website design experts prior to making your final decision.

It goes without saying that without any customers you won’t get a sale so make sure you take this into account before you start shelling out for all the bells and whistles.

This is where a full-service web design agency like TKStarley comes into its own. Not only will you get advice as to the best ecommerce platform but you’ll also be assisted when it comes to attracting an audience and exceeding their expectations.

Below are TKStarley’s top three recommended ecommerce platforms – if you’re looking for an example of an awesome online shopping experience, check out The Grape Store for a taste of what can be achieved.

Does Magneto measure up to your ecommerce expectations?

Magneto used to be considered as a small business platform but has grown from strength to strength and is now popular with medium to large companies hoping to do business online. Definitely a platform that requires web dev assistance although there’s plenty of community help if you’re looking to get started. Pros: *a vast features list which includes SEO, order management and mobile sales. *Cons: not for beginners with no online sales experience or financial clout.

What are the pros and cons of using Shopify as an ecommerce platform?

Shopify is a Cloud-based ecommerce platform and primarily designed for smaller businesses or those who are just starting to expand to bigger and better things. Shop windows can be built extremely easily and promoting products can be completed quickly as you can upload everything in one go as opposed to individual items. Pros: easy to get started and straightforward to maintain with a huge range of apps. Cons: not really part of the global ecommerce community as Shopify isn’t inclined towards direct integration with other platforms.

Is Woocommerce the right ecommerce platform for you?

Woocommerce is the ecommerce platform from WordPress and as such commands a great deal of respect and security amongst those using the hosting service. Woocommerce designs are limitless however, you do need to put in the time to get the most aesthetically pleasing results for your customers. Woocommerce is FREE if you’re a WordPress user however, a few cheeky extensions are required which are available as standard on other ecommerce platforms. *Pros: *great if you’re a WordPress user and ideal for newbies looking to get started. *Cons: *a few additional features may take the shine off the original shiny price.

If you’re hoping to kick start your online sales, boost your target audience and reach for the search engine stars, TKStarley are a web design agency that can help you do just that.

Personalising a website for staff, customers, search engines and yourself is exactly what you need to be doing as part of any ecommerce project.

If you need more information or professional advice, don’t hesitate to get in touch today.

More about the author: Chris Owen is a freelance copywriter specialising in digital marketing and creative content.