To understand the basis of content marketing, we must first define the word ‘content’. Most marketers only take one of the meanings of content to be prevalent, which is ‘material-based’.
con·tent
a. The individual items or topics that are dealt with in a publication or document. Often used in the plural: a table of contents.”
b. The material, including text and images that constitutes a publication or document.
Content has another meaning, the feeling of peace of mind; mental or emotional satisfaction.
content
adj (postpositive)
mentally or emotionally satisfied with things as they are.
assenting to or willing to accept circumstances, a proposed course of action, etc.
Ready to accept or acquiesce.
So how the does this fit into marketing and, in turn, benefit your business?
Content marketing is the practice and process of creation of assets that constitute meaning or significance to your target market that enables changes in their readiness to commit to a course of action.
This desired course of action in commerce is to make contact, recommend you to another target or just make the sale!
So… content marketing is making stuff that makes people buy stuff.(Why didn’t you just say so?)
Do you have a content marketing strategy? Are you engaging with your customers in the right way? There a now more channels than ever before to reach your target audience, make sure you are making the most of them.