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Why You Might Not Be the Best Person to Design Your Logo

Designing a logo can be a) a profound and moving experience, or b) easy peasy lemon squeezy. First things first, it’s up to you how much spin you want to put into the process but if no one can immediately understand what your logo means then it’s pretty…

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What is Design?

Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as ‘creativity deployed to a specific end’. How do designers design? Every designer has a slightly different approach and different design specialisms also have their own…

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The Benefits of Good Graphic Design

Design is a powerful and valuable tool. So why don’t you feel more assured about using it? Grabs Attention: A well-designed shoe or computer will not only grab attention because of its features, but also because of its looks. In a shoe store, the first thing that determines whether…

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