Search Engine Optimisation (SEO) is one of the many services we offer here at Smoof. As experts in the field we thought we would share our very own SEO tips to help you and your website.
SEO is a form of inbound marketing, the goal of which is to make it easy for people to find your website when they search online using search engines such as Google. Smoof believe there is no point of having a good business online if you can’t be found. SEO is made up of a number of elements designed to improve the usability, usefulness and popularity of your website. It is important to take the right SEO action to influence your ranking in search engine results (SERPs).
If you are interested in learning more about how search works, have a look at this great video from Google’s very own Matt Cutts.
The first bit of SEO action we carry out is to conduct some keyword research. It is essential to understand which terms and phrases to target with your SEO. How will customers find you? Ranking for the right keywords can make or break your website and keyword research can help you understand your customers better in the process. Keyword research can also provide an indication of how many people search for specific terms, so you can decide if it’s worth targeting those particular words and phrases or not.
There are many tools you can use to conduct your keyword research. One of our favourites is Google AdWords’ Keyword Planner. Signing up for an AdWords account is absolutely free and you can use their Keyword Planner for free also. The tool is great and you can get ideas for keywords and get historical statistics on the searched terms. If you would like to learn more about Keyword Planner and how it can benefit your website click here.
Google isn’t a fan of keyword stuffing and you shouldn’t be either! Your content needs to be simple and easy for your customers to digest. Great content is key to improve your search engine ranking. We recommend high quality, original content on a regular basis in the form of blog posts. We regularly create blog posts for a number of our clients and they have seen the results with more visits to their website. A good blog expressing your expertise in your sector can be a real asset to your website, help tells search engines what your business and website is all about and improve conversions.
Get ready to use those keywords you researched earlier! Your applicable, relevant keywords should be mentioned in your title tag and URL in a way that makes sense, and is user-friendly to customers. The keyword then should be mentioned a few types in the body of the page itself. BEWARE OF KEYWORD STUFFING. Don’t place the keyword everywhere and anyway. You should make sure that the page makes sense and your keyword is only mentioned when relevant. You may be asking why? We believe that a page full of keyword stuffing doesn’t get you anywhere with visitors to the page, it can be frustrating and they are unlikely to stay on the page for long if they can’t find what they are looking for. The key is to be natural - if you’re writing from the heart and not focusing on how many times you can squeeze your keywords in, your content will benefit from it.
It is also important to mention your keyword in the meta description tag. A meta description tag is used by search engines to show a snippet of text beneath the URL in search results. The description should be unique and explain what the page, blog, product is about. It’s a great opportunity to persuade people to click through to your site from the search results. Don’t forget to optimise your images with a description in the alt text and give it an accurate title tag.
SEO doesn’t stop with your website and you should carry it forward across the social media platforms your business is represented on. Be consistent with your keyword phrases across these platforms and what is on your website.
SEO doesn’t stop there; constant testing, experimenting and improvement is needed to ensure you’re getting the most our of your inbound marketing efforts. Regularly track the performance of your website and see what customers are doing on your website with Google Analytics. Google Analytics can provide you with statistics with your website usage, as well as letting you know how much traffic you are getting and where the traffic is coming from. These statistics can be compared to previous data so you can understand how you are doing after implementing particular optimisation techniques on your website.
Here at Smoof we see SEO as one of the highest return marketing investments, and it really is worth the time. If you are interested in SEO and want to learn how we can help your website please don’t be shy and contact us.