Written by tkstarley


Investing in Your Business

Technology is causing change. The way we do things is changing. Our way of life, decisions and spending methods are affected. Can you afford not to keep up?

Some people know how to ride this wave of digital trends, while others ignore it and sink. Some try to delay thinking about it – these individuals are probably treading water and leaving their fate to chance.

Spending money on your website is not an expense. It is an investment in your businesses future – not a decision to be taken lightly, but a crucial step on the path to success.

During the first quarter of 2013, *43.5 million adults *in the UK used the Internet – that’s 86% of the population. Online spending is driving the UK’s economic recovery, and even if you don’t sell products, your website is a marketing engine for your services. What drives sales? Marketing.

  • Help new customers to find you.
  • Announce new products and services.
  • Build trust.
  • Engage with your customers.

Remember, your website represents your business. It is your shop window in the online world. The more attractive your shop window, the more engaging and reliable it is, the more your customers will trust you. The more they trust you, the more they will spend with you and the higher the chance that they will come back for more.

If you view a new website as an expense rather than an investment, you are more likely to cut corners to keep costs low instead of spending the amount which would increase your chances of a high rate of return. To continue the shop window comparison, you know you need to spend money in order to create a beautiful frontage which will attract customers. It’s exactly the same with your online presence.

The TKStarley theory of business evolution:

Invest in your business or become extinct.

To find out how we can help you stay on the wave by investing in a new website, contact a member of our friendly team on 08000 88 60 75 or email us.