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The Importance of Local Networking for your Business

Anyone who has a small business needs to think locally in order to expand both their brand and their contacts, which is why networking is such an important part of the marketing mix. Although it may seem slightly contrived to actively go out and seek people who can help grow…

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Why Warwickshire is One of the UK's Top Creative Clusters

What have William Shakespeare and a ZX Spectrum got in common? If your answer was: ‘One wrote plays and sonnets, whilst the other: you play on it’, then good for you, well done. However, if you answered ‘Warwickshire’, then you might already know why this picturesque county in the Midlands…

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The Importance of Inbound Marketing for Small Businesses

If you own a small business then you need to attract an audience to view and, hopefully, buy your products and services. One of the fundamental keys to turning a window shopper into an over the counter buyer is ensuring that you’re offering them exactly what they’re looking…

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How to Be a Small Business Social Superstar

Having a small business is all about knowing your customers – from butchers to bakers to digital content creators – and understanding the need to build on a positive sales experience is crucial for ongoing success and developing your professional identity. Traditional methods of building customer relationships are all still relevant in…

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